Branding

Web Design

Website

Branding and Web Design for Ecommerce

GNO

Brightter's Client Project: Branding and Web Design for an E-Commerce Website - Image2

GNO Wellbeing is a company that produces high-quality, carefully crafted weighted blankets designed to alleviate anxiety, calm racing thoughts, and promote better sleep. Initially, GNO's blankets were sold exclusively on Amazon, where they received strong sales. However, to reach a broader audience and increase profitability, the founders decided to build a strong brand presence and create an eCommerce website to expand their sales. They also sought to develop a fresh, modern identity that would be versatile enough to support a variety of marketing objectives.

Client

GNO

Industry

Retail

Duration

5 Months

Vibrant and inviting colors, an inspirational packaging design, stylish typography, a blend of diverse imagery, and seamless motion come together to create an engaging and delightful customer experience from the very first interaction.

Brightter's Client Project: Branding and Web Design for an E-Commerce Website - Image4

Website Exclusive yet progressive

As with any design project, the logo creation process began with a creative exploration of visual concepts. The key consideration was ensuring the logo's versatility across various mediums, from blankets and packaging to the website and social media platforms. The initial round of concepts focused on experimenting with different letterform variations.

Brightter's Client Project: Branding and Web Design for an E-Commerce Website - Image5

Brightter's Client Project: Branding and Web Design for an E-Commerce Website - Image6

Brightter's Client Project: Branding and Web Design for an E-Commerce Website - Image7

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How long does a project usually take to complete?

Timelines depend on the spec of the project, but there are some guidelines...
- Branding projects usually take around four weeks.
- WordPress projects usually take a minimum of eight weeks.
‍- Webflow projects usually take a minimum of five weeks.
‍- Web App projects usually take around six weeks.

How much does a custom project cost?

Unfortunately, we don't have set custom project prices. Every brief we work on has different requirements which alters the spec of the job. So, once we've received the brief, we can give you an indication of the cost and time scale. We wrote this article about the importance of a website budget a while back and it's still relevant.

We have a limited budget, will you still work with us?

We work with a range of clients, from start-up brands to large global organizations such as the NHS and Blackberry. Our mindset is that we want to work with clients of the same vision. If you want to improve your brand online and understand the way we work (and the discussions are of mutual understanding) then we want to work with you. In terms of budget, the easiest way to find out if a project is possible is to let us know what your budget is.That way we can advise the best way of spending your money. We wrote this article about the importance of a website budget a while back and it's still relevant.

What services do you offer?

We offer a full branding service in-house here at Brightter. We win awards for our websites, and in particular specialize in building websites in Webflow & WordPress CMS. We also offer Branding, Web apps development & SEO and Support to look after your site once live.

What don’t you do?

Our array of services are comprehensive. But there are a few areas that don’t fall within our expertise: Media buying, technical copywriting, and 3D modeling are a few. If you have something specific in mind, reach out and let’s discuss the specs.

What are your payment terms?

We usually do 50% upfront, 25% on design sign-off, and25% on build. But these terms can be discussed if need be. We are flexible. We just want to work with the right partner.

What distinguishes us from other agencies?

We have identified all the wasteful processes that inflate fees, over-complicate communications, and delay turnaround times. In creating our subscriptions and ready-made projects, we have streamlined creative services to include only what’s absolutely essential for achieving the best client outcomes. By eliminating the bloat, it allowed us to offer growing businesses access to high-end creative that they wouldn’t have otherwise been able to afford. We’re innovative. We’re doing it to serve you. And we’re exceptional at what we do. That’s what distinguishes us.

Let’s Work Together. Let’s Work Together. Let’s Work Together. Let’s Work Together.