Brand Packaging

Branding

ZARA marks a groundbreaking evolution in skincare.

ZARA

ZARA SKIN marks a groundbreaking step in skincare, drawing inspiration from the minimalist sophistication of the brand’s renowned makeup line. This refillable collection is crafted for the mindful consumer of the 21st century. The range includes six essential products: a facial cleanser that leaves skin soft and refreshed, a gentle exfoliant for rejuvenation, a deeply nourishing moisturizer enriched with hyaluronic acid, a retinol serum for radiant skin, and a caffeine-infused eye contour cream that revitalizes and brightens. The packaging design continues the brand’s visual legacy, drawing inspiration from its iconic makeup line and translating it into an elegant collection of slanted containers that embody sleek minimalism while subtly echoing the signature “Z” from the ZARA logo.

Client

ZARA

Industry

Retail

Duration

5 Months

Every element is thoughtfully designed to enhance usability and provide maximum comfort for the user. This approach not only elevates the daily experience of interacting with the product but also underscores the brand's commitment to sustainability by reducing environmental impact and promoting long-lasting product use.

Brightter's Client Project: Packaging Design for ZARA skin - Image4

Brand Identity, Packaging Design

This design features the introduction of two innovative materials. First, white lacquered aluminum brings a touch of elegance while offering exceptional durability, enabling the case to be reused indefinitely and significantly reducing environmental impact. Second, the adoption of Bio-PE for the refills represents a major step toward sustainability. This fully recyclable material highlights ZARA’s dedication to reducing plastic waste and fostering a more conscious and responsible approach to beauty.

Brightter's Client Project: Packaging Design for ZARA skin - Image5

Brightter's Client Project: Packaging Design for ZARA skin - Image6

Brightter's Client Project: Packaging Design for ZARA skin - Image7

Brightter's Client Project: Packaging Design for ZARA skin - Image8

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How long does a project usually take to complete?

Timelines depend on the spec of the project, but there are some guidelines...
- Branding projects usually take around four weeks.
- WordPress projects usually take a minimum of eight weeks.
‍- Webflow projects usually take a minimum of five weeks.
‍- Web App projects usually take around six weeks.

How much does a custom project cost?

Unfortunately, we don't have set custom project prices. Every brief we work on has different requirements which alters the spec of the job. So, once we've received the brief, we can give you an indication of the cost and time scale. We wrote this article about the importance of a website budget a while back and it's still relevant.

We have a limited budget, will you still work with us?

We work with a range of clients, from start-up brands to large global organizations such as the NHS and Blackberry. Our mindset is that we want to work with clients of the same vision. If you want to improve your brand online and understand the way we work (and the discussions are of mutual understanding) then we want to work with you. In terms of budget, the easiest way to find out if a project is possible is to let us know what your budget is.That way we can advise the best way of spending your money. We wrote this article about the importance of a website budget a while back and it's still relevant.

What services do you offer?

We offer a full branding service in-house here at Brightter. We win awards for our websites, and in particular specialize in building websites in Webflow & WordPress CMS. We also offer Branding, Web apps development & SEO and Support to look after your site once live.

What don’t you do?

Our array of services are comprehensive. But there are a few areas that don’t fall within our expertise: Media buying, technical copywriting, and 3D modeling are a few. If you have something specific in mind, reach out and let’s discuss the specs.

What are your payment terms?

We usually do 50% upfront, 25% on design sign-off, and25% on build. But these terms can be discussed if need be. We are flexible. We just want to work with the right partner.

What distinguishes us from other agencies?

We have identified all the wasteful processes that inflate fees, over-complicate communications, and delay turnaround times. In creating our subscriptions and ready-made projects, we have streamlined creative services to include only what’s absolutely essential for achieving the best client outcomes. By eliminating the bloat, it allowed us to offer growing businesses access to high-end creative that they wouldn’t have otherwise been able to afford. We’re innovative. We’re doing it to serve you. And we’re exceptional at what we do. That’s what distinguishes us.

Let’s Work Together. Let’s Work Together. Let’s Work Together. Let’s Work Together.