Branding

SEO

Website

Identity and Website Design for Event Agency

PointZero25

PointZero25 is an agency dedicated to curating flawless events featuring top-tier artists tailored to meet clients’ unique needs, with meticulous attention to detail. Leveraging international production expertise, it provides comprehensive theatrical strategy and execution for musicals, plays, and cabaret performances. It’s artistry perfected—where nothing is left to chance. The Brightter team was tasked with crafting a sophisticated and visually striking brand identity to enhance recognition and build strong brand awareness. The goal was to help the company communicate effectively with customers across various channels. Additionally, we designed a website that is both elegant and engaging—balancing emotion with information to create a lasting impression.

Client

PointZero25

Industry

Entertainment

Duration

5 Months

Through in-depth discussions and research, it became evident that the key elements shaping the brand image are expertise, reliability, and creativity.

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UI/UX, Website

The logo features a bold wordmark with a unique element: the letter "o" in "zero" is transformed into an ellipse-like shape. This graphic represents both the "o" and the zero character, while also symbolizing a stage, reflecting the service's nature. It was used consistently as a unifying graphic throughout the branding. The next phase of brand development involved creating a website that was not only clear, professional, and functional but also engaging and impactful, aligning with the essence of the service. The website reflects the design principles established in the brand identity.

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How long does a project usually take to complete?

Timelines depend on the spec of the project, but there are some guidelines...
- Branding projects usually take around four weeks.
- WordPress projects usually take a minimum of eight weeks.
‍- Webflow projects usually take a minimum of five weeks.
‍- Web App projects usually take around six weeks.

How much does a custom project cost?

Unfortunately, we don't have set custom project prices. Every brief we work on has different requirements which alters the spec of the job. So, once we've received the brief, we can give you an indication of the cost and time scale. We wrote this article about the importance of a website budget a while back and it's still relevant.

We have a limited budget, will you still work with us?

We work with a range of clients, from start-up brands to large global organizations such as the NHS and Blackberry. Our mindset is that we want to work with clients of the same vision. If you want to improve your brand online and understand the way we work (and the discussions are of mutual understanding) then we want to work with you. In terms of budget, the easiest way to find out if a project is possible is to let us know what your budget is.That way we can advise the best way of spending your money. We wrote this article about the importance of a website budget a while back and it's still relevant.

What services do you offer?

We offer a full branding service in-house here at Brightter. We win awards for our websites, and in particular specialize in building websites in Webflow & WordPress CMS. We also offer Branding, Web apps development & SEO and Support to look after your site once live.

What don’t you do?

Our array of services are comprehensive. But there are a few areas that don’t fall within our expertise: Media buying, technical copywriting, and 3D modeling are a few. If you have something specific in mind, reach out and let’s discuss the specs.

What are your payment terms?

We usually do 50% upfront, 25% on design sign-off, and25% on build. But these terms can be discussed if need be. We are flexible. We just want to work with the right partner.

What distinguishes us from other agencies?

We have identified all the wasteful processes that inflate fees, over-complicate communications, and delay turnaround times. In creating our subscriptions and ready-made projects, we have streamlined creative services to include only what’s absolutely essential for achieving the best client outcomes. By eliminating the bloat, it allowed us to offer growing businesses access to high-end creative that they wouldn’t have otherwise been able to afford. We’re innovative. We’re doing it to serve you. And we’re exceptional at what we do. That’s what distinguishes us.

Let’s Work Together. Let’s Work Together. Let’s Work Together. Let’s Work Together.