Branding

SEO

Website

Identity and Web Design for Agricultural Technology

Farmsense

FarmSense is an innovative tech product that helps growers minimize losses from insect pests and reduce reliance on pesticides, bringing clarity to pest management for improved farming practices and a more sustainable future. FarmSense's target audience is diverse, ranging from large agricultural corporations to small family farms, and from tech-savvy innovators and advisors to farmers who spend most of their time in the fields and may not have extensive experience with software or applications. To address this, the team focused on making the technology both affordable and accessible, reflecting these values in the branding approach and website design. The goal was to help FarmSense effectively communicate with its varied audience and highlight the product's benefits in a clear, relatable way.

Client

Farmsense

Industry

Agriculture

Duration

6 Months

The branding design process began with thorough research, exploring the current state of agriculture and ag-tech in the USA, the sector's online presence, the pain points of the target audience, and key touch points for brand communication.

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Brand Identity, UI/UX, Website, SEO

A key element in the brand design for FarmSense is the use of color, which supports both emotional appeal and usability. The palette includes bright, contrasting natural shades—green, orange, yellow, and blue—each chosen for their connection to themes of agriculture, summer, soil, fields, insects, and plants. Blue, in particular, also evokes associations with technology and digital products, reinforcing FarmSense’s innovative, tech-driven approach.

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How long does a project usually take to complete?

Timelines depend on the spec of the project, but there are some guidelines...
- Branding projects usually take around four weeks.
- WordPress projects usually take a minimum of eight weeks.
‍- Webflow projects usually take a minimum of five weeks.
‍- Web App projects usually take around six weeks.

How much does a custom project cost?

Unfortunately, we don't have set custom project prices. Every brief we work on has different requirements which alters the spec of the job. So, once we've received the brief, we can give you an indication of the cost and time scale. We wrote this article about the importance of a website budget a while back and it's still relevant.

We have a limited budget, will you still work with us?

We work with a range of clients, from start-up brands to large global organizations such as the NHS and Blackberry. Our mindset is that we want to work with clients of the same vision. If you want to improve your brand online and understand the way we work (and the discussions are of mutual understanding) then we want to work with you. In terms of budget, the easiest way to find out if a project is possible is to let us know what your budget is.That way we can advise the best way of spending your money. We wrote this article about the importance of a website budget a while back and it's still relevant.

What services do you offer?

We offer a full branding service in-house here at Brightter. We win awards for our websites, and in particular specialize in building websites in Webflow & WordPress CMS. We also offer Branding, Web apps development & SEO and Support to look after your site once live.

What don’t you do?

Our array of services are comprehensive. But there are a few areas that don’t fall within our expertise: Media buying, technical copywriting, and 3D modeling are a few. If you have something specific in mind, reach out and let’s discuss the specs.

What are your payment terms?

We usually do 50% upfront, 25% on design sign-off, and25% on build. But these terms can be discussed if need be. We are flexible. We just want to work with the right partner.

What distinguishes us from other agencies?

We have identified all the wasteful processes that inflate fees, over-complicate communications, and delay turnaround times. In creating our subscriptions and ready-made projects, we have streamlined creative services to include only what’s absolutely essential for achieving the best client outcomes. By eliminating the bloat, it allowed us to offer growing businesses access to high-end creative that they wouldn’t have otherwise been able to afford. We’re innovative. We’re doing it to serve you. And we’re exceptional at what we do. That’s what distinguishes us.

Let’s Work Together. Let’s Work Together. Let’s Work Together. Let’s Work Together.