Branding

SEO

Website

Identity and Product Design for Financial App

Serra

Serra is a cross-platform iOS and Android app designed to create a culturally conscious financial tool that addresses real-world challenges, empowering users in their everyday financial journeys. The brand identity design was informed by a detailed analysis of the target audience’s needs and preferences. As a result, the brand image was crafted to embody key traits such as reliability, friendliness, efficiency, modernity, flexibility, and accessibility. The visual identity was designed to be clean and straightforward, featuring contemporary typography and lifestyle photography to reinforce these qualities.

Client

Serra

Industry

FinTech

Duration

5 Months

With a well-defined target audience, the primary goal of the product design was to create an intuitive and straightforward user interface and interaction experience.

Brightter's Client Project: Identity and Product Design for Financial App- Image4

Brand Identity, Mobile UI/UX, Website

The app leverages brand colors alongside black and white, effectively utilizing contrast to enhance clarity. A strong visual hierarchy, thoughtful use of negative space, and simple, easy-to-navigate interactive elements ensure the app feels user-friendly and reliable, even for individuals with limited experience using fintech products.

Brightter's Client Project: Identity and Product Design for Financial App- Image5

Brightter's Client Project: Identity and Product Design for Financial App- Image6

Brightter's Client Project: Identity and Product Design for Financial App- Image7

Brightter's Client Project: Identity and Product Design for Financial App- Image8

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How long does a project usually take to complete?

Timelines depend on the spec of the project, but there are some guidelines...
- Branding projects usually take around four weeks.
- WordPress projects usually take a minimum of eight weeks.
‍- Webflow projects usually take a minimum of five weeks.
‍- Web App projects usually take around six weeks.

How much does a custom project cost?

Unfortunately, we don't have set custom project prices. Every brief we work on has different requirements which alters the spec of the job. So, once we've received the brief, we can give you an indication of the cost and time scale. We wrote this article about the importance of a website budget a while back and it's still relevant.

We have a limited budget, will you still work with us?

We work with a range of clients, from start-up brands to large global organizations such as the NHS and Blackberry. Our mindset is that we want to work with clients of the same vision. If you want to improve your brand online and understand the way we work (and the discussions are of mutual understanding) then we want to work with you. In terms of budget, the easiest way to find out if a project is possible is to let us know what your budget is.That way we can advise the best way of spending your money. We wrote this article about the importance of a website budget a while back and it's still relevant.

What services do you offer?

We offer a full branding service in-house here at Brightter. We win awards for our websites, and in particular specialize in building websites in Webflow & WordPress CMS. We also offer Branding, Web apps development & SEO and Support to look after your site once live.

What don’t you do?

Our array of services are comprehensive. But there are a few areas that don’t fall within our expertise: Media buying, technical copywriting, and 3D modeling are a few. If you have something specific in mind, reach out and let’s discuss the specs.

What are your payment terms?

We usually do 50% upfront, 25% on design sign-off, and25% on build. But these terms can be discussed if need be. We are flexible. We just want to work with the right partner.

What distinguishes us from other agencies?

We have identified all the wasteful processes that inflate fees, over-complicate communications, and delay turnaround times. In creating our subscriptions and ready-made projects, we have streamlined creative services to include only what’s absolutely essential for achieving the best client outcomes. By eliminating the bloat, it allowed us to offer growing businesses access to high-end creative that they wouldn’t have otherwise been able to afford. We’re innovative. We’re doing it to serve you. And we’re exceptional at what we do. That’s what distinguishes us.

Let’s Work Together. Let’s Work Together. Let’s Work Together. Let’s Work Together.