Brand Packaging

Branding

Web Design

Identity Design for Health App

Uplyfe

Uplyfe is an AI-driven health app that adapts to your nutrition and exercise habits, offering personalized recommendations. It’s designed to help users enhance their overall health while also preventing or managing non-communicable diseases (NCDs). When crafting a brand image, the creative team must consider all the key channels the brand uses to connect with its audience. Even the most well-designed logo may fall short if created in isolation, without a clear understanding of its practical applications, the environments it will inhabit, and the ways it will be distributed and experienced by users.

Client

Uplyfe

Industry

Healthcare

Duration

3 Months

For this project, our team was tasked with crafting a vibrant brand identity for Uplyfe, a cutting-edge health app that leverages medical science, advanced technology, and artificial intelligence to help users improve their health and well-being.

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Brand Identity, Marketing Graphics

The logo design is a combination mark featuring a symbol alongside a typographic representation of the brand name. The symbol’s elegant, flowing curves are balanced by the clean, solid, and highly legible font used for the text. The color palette consists of vibrant, pure tones that offer excellent contrast and perform seamlessly across both digital and print mediums. Brand design extends far beyond creating a well-crafted and tested logo. Collaborating closely with the client, we identified the key touchpoints and channels through which the brand interacts with its customers. This allowed us to develop an appealing and cohesive visual style that spans all platforms, ensuring consistency and enhancing brand recognizability.

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How long does a project usually take to complete?

Timelines depend on the spec of the project, but there are some guidelines...
- Branding projects usually take around four weeks.
- WordPress projects usually take a minimum of eight weeks.
‍- Webflow projects usually take a minimum of five weeks.
‍- Web App projects usually take around six weeks.

How much does a custom project cost?

Unfortunately, we don't have set custom project prices. Every brief we work on has different requirements which alters the spec of the job. So, once we've received the brief, we can give you an indication of the cost and time scale. We wrote this article about the importance of a website budget a while back and it's still relevant.

We have a limited budget, will you still work with us?

We work with a range of clients, from start-up brands to large global organizations such as the NHS and Blackberry. Our mindset is that we want to work with clients of the same vision. If you want to improve your brand online and understand the way we work (and the discussions are of mutual understanding) then we want to work with you. In terms of budget, the easiest way to find out if a project is possible is to let us know what your budget is.That way we can advise the best way of spending your money. We wrote this article about the importance of a website budget a while back and it's still relevant.

What services do you offer?

We offer a full branding service in-house here at Brightter. We win awards for our websites, and in particular specialize in building websites in Webflow & WordPress CMS. We also offer Branding, Web apps development & SEO and Support to look after your site once live.

What don’t you do?

Our array of services are comprehensive. But there are a few areas that don’t fall within our expertise: Media buying, technical copywriting, and 3D modeling are a few. If you have something specific in mind, reach out and let’s discuss the specs.

What are your payment terms?

We usually do 50% upfront, 25% on design sign-off, and25% on build. But these terms can be discussed if need be. We are flexible. We just want to work with the right partner.

What distinguishes us from other agencies?

We have identified all the wasteful processes that inflate fees, over-complicate communications, and delay turnaround times. In creating our subscriptions and ready-made projects, we have streamlined creative services to include only what’s absolutely essential for achieving the best client outcomes. By eliminating the bloat, it allowed us to offer growing businesses access to high-end creative that they wouldn’t have otherwise been able to afford. We’re innovative. We’re doing it to serve you. And we’re exceptional at what we do. That’s what distinguishes us.

Let’s Work Together. Let’s Work Together. Let’s Work Together. Let’s Work Together.